Our leadership team.
Simón Masri Askenazi is an entrepreneur with over 26 years of experience in the telecommunications industry. He began his career by founding Networks México and Tercer Nivel, building and integrating various organizations into one of the most successful and consolidated business groups in the country — C3ntro Telecom — where he currently serves as President and CEO.
Leading the organization, he defines and directs the execution of the company's strategic plans, focusing his efforts on short- and long-term financial growth objectives, driving development through the innovation of new services, products and solutions, and the continuous pursuit of customer service excellence.
Simón Masri holds a degree in Civil Engineering from Universidad Iberoamericana. Over the years he has accumulated extensive business development experience. His entrepreneurial spirit is the driving force of the organization, and his experience in high-performance team management and integration makes him an outstanding leader of C3ntro Telecom.
Salomón has over 20 years of experience in the financial and administrative fields, with broad expertise in areas such as financial planning, internal control, corporate financing, and risk management.
He is a cornerstone of the organization, serving as Director of Administration and Finance, and is responsible for cash management, investments, control and operation of the company's financing.
His extensive knowledge in Telecommunications and Finance has enabled C3ntro Telecom to continue developing investments and infrastructure, driving the growth and innovation of its solutions.
Eli Sitt is an entrepreneur in telecommunications business. He founded his first telecom company in 2007 with Conectatel, selling and deploying PBX systems, with over 150 implementations across Mexico. He is the creator of the cloud-based Contact Center platform.
Focused on productivity and with a techno-commercial vision, he brings a unique combination of commercial, technical, management and analytical skills. He has valuable experience in planning, developing and executing strategies, architecture and effective solutions with multiple teams and different technologies simultaneously. He served as a strategic link between business and IT to drive change and exceptional service delivery and implementations.
Eli serves as VP of Sales and Marketing at C3ntro Telecom and is an investor in various Real Estate and Technology projects. He currently serves on the Board of Directors of 3 Mexican technology startups and a non-profit organization.
Abraham joined the C3ntro Telecom Group in 2004, and since then has contributed to taking the company from a Mexico-based startup to a global technology leader. As VP of the Global Carrier Division, he is responsible for all matters related to the management and supervision of the long-distance traffic handled by the group, as well as expanding commercial relationships, interacting with other business areas, and providing intellectual leadership in technology; he is also responsible for advising and collaborating with leaders and executives on business matters.
Since joining C3ntro Telecom, he held various positions and worked directly on the company's technical and commercial strategies alongside founders Simón and Salomón Masri. Under his leadership, IPBtel dramatically expanded its infrastructure and diversified its service offering while maintaining its firm philosophy of innovation.
Abraham is a member of C3ntro Telecom's Board of Directors and leads a strong team of professionals committed to their work.